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The mainstay of internet marketing is SEO or Search Engine Optimization. It involves the optimization of a website according to the parameters adopted by the search engines to determine the suitability and usefulness of a website for the search query put in by the internet user. There are several On-Page and Off-Page search engine optimization techniques used for proving the relevance of the site for particular search terms and getting a decent rank and placement on the search result pages.
The objective of using both PPC and SEO Techniques is the same, and that is to boost your search engine result page rankings, increase the visibility of your site and catch the eye of your online buyers by getting your site placed on the first search result page.