Showing posts with label Off-Page SEO Services. Show all posts
Showing posts with label Off-Page SEO Services. Show all posts

Wednesday, December 7, 2011

Top 10 Search Engine Optimization Tips

SEO is an acronym for “Search Engine Optimization.” It is the process of getting traffic from the “Free,” “Organic,” “Editorial” or “Natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. 

1) Domain Naming & URL Structure:

Website architecture or URL structure must be in friendly way, so even a human can understand it, some domain use confusing and coding URL structures, this is usually happen with Database and Coding based websites means dynamic websites, see this below example URL…

Not-Recommended =  post.php?post=3297&action=edit&message=10

Recommended = /seo-category/changing-website-title-description-change-rank/

The first example URL is not recommended and it is difficult for a robot to understand the content, in the second example it is clearly shown in the URL that the page is about what content and what category, so it is very easy for a robot to index such content fast, so you will be on top definitely.

2) Keyword Focused Anchor Text from external links:

Keyword focusing is a major technique, which can improve your ranking and web page performance in the SERP’s. In this scenario if you are using an external link in your web page, remember it must be relevant to the content in the page and you must use proper anchor text which concentrates on your targeted keyword. See this below screenshot.

I have to define about the keyword, so i have used a link back to my old post where the complete tutorial for the “keyword” word is given, in this “Keyword” is an anchor text and the other down-arrow showing section is called anchor title tag. But remember, you must use a relevant anchor text with targeted keyword which suites your web page content.

3) Increase External Link Popularity:

Getting external links for your website is most essential to increase your page ranking, external links are just like a vote for your website, as many links you get from external websites, that much good rank you make in the SERP, this called Back Linking in search engine terms. Not only this you can use directory submission, article writing, guest posting and many methods. But be careful don’t do the excess amount of submissions as search engines can consider it as SPAM.

So if you are working on the external linking part, you must remember some issues.

1.Don’t do excess amount of directory submissions, because search engine may consider it as SPAM.

2.Always use anchor text with targeted keyword when providing a link to a directory.

3.Use Article writing directories and SPIN your articles and get effective back links.

4) Content is King – Updated Content:

Content is the heart and brain for any website, even you have done a perfect optimization and you do not have a Good and fresh content, then it is just waste of time. Because search engines love fresh content, they are always wanted to get updated content for their search viewers. So it is very important that you have to give more priority to the Content. Maintain standards while writing a post, means you have to be very careful while writing content for your web page, need to use some header tags, bold tags, keyword Prominence etc.

And also it is very important to keep update your content regularly, if you keep update your content, then search engines think that your website is in an active state and updating always, so you will prioritize in the search results.

5) Keyword Usage in Title Tags:

Using Title tags is also another important thing, because title tags are considered as the first priority in the SERP, so you must careful about it. Title for not only posts and also for images also. You can use title tags for images also, this will increase keyword prominence.

The web page title tags and image title tags example….

Images Title tags:” title=”Solvater is a community blog dedicated for Webmasters to get help on Search Engine Optimization tips, Google hacks, Adsense tutorials, Technology news and blogger tutorials”” alt=”Solvater is a community blog dedicated for Webmasters to get help on Search Engine Optimization tips, Google hacks, AdSense tutorials, Technology news and blogger tutorials” />

Normal Title Tags:

So these kind of title tags are very important use your targeted keywords in this titles.

6) Keyword Usage in Header Tags:

Header tags also another important thing in SEO, most of the webmasters use only from H1-H3, but you can use up to H1-H6. Using this header tags you can tell search engines that the content or keyword listed in this header is important one, so SE’s consider it with more priority.

This is also another best way to optimize your website, but you have to use them in a proper way, like first you need to use the H1 then only you have to use H2 and H3. If you use in reverse way that is useless. So headers are also another best way to improve your website performance.

7) Internal Linking with relevant anchor text:

Internal linking is the best way to increase your page rank, this is also another important factor in search engine optimization, building internal links is more important than getting external links. If you want to get a high page rank first you need to work on internal link building, I will tell you a trick, if you want get a good rank then link your website URL in all the pages of your website.

Not with any anchor text, just a simple URL like:


This kind of URL you have keep in your web pages, this will increase your page rank for your home page.

 Alt Tags and Title Tags:

Alt tags are used for images, this will tells SE about the image, as everybody knows SE’s can’t understand images, so we need to tell search engines about the images, this is also another best way of implementing on-page optimization.

Title tags are will also useful in keyword prominence, using targeted keyword in the hyper link title tags will increase the keyword prominence but please don’t use too much keywords because SE’s may consider your web page as SPAM. So it is very important to use alt tags in order to validate your website HTML. You can check for HTML error at W3C Validator.

This is how you can correct your HTML errors; you can get the suggestions also in the report of W3C.

9) Social Networking:

Social Networking and SMO is one of the best way and these are now considered as the web 2.0 and web 3.0 technologies, so i think every webmaster must use these technologies and make a network there, this will live your brand name in the public, even you don’t have to invest more money for online advertising if you this method.

Most of the tech gurus and other big giants are still using this method to grab leads for their websites, so it is also an important thing in search engine optimization. For this you need to use Twitter and Facebook share buttons to publicize your content.

10) Website Speed:

Website loading time is also considering as a SERP factor, now all the search engines are declared that website speed is also considering in the rankings, and said that faster loading websites are top on results page, why they are using such kind of rules ?, there is a reason behind it, search engines want to deliver the fastest and the better loading websites to their searchers in order to give the best experience.

So this is another example for you also to improve your website speed and give a best experience to your visitors. If you are a WordPress user then you can learn how speed up a WordPress blog. If you are using a normal website then you can learn how to speed up your website.